Array Themes
A bootstrapped WordPress theme business run by the founder plus one contractor, serving ~2,000 customers (including TED and Dropbox) on $20K-$40K monthly recurring revenue. WP Engine acquired it in 2018 for a mid six-figure sum.
Financial Data
Exit Analysis
This database tracks 211 Developer Tools exits, and the ones that disclosed a price sold at a median of $25,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 6.0 years. The deal closed through WP Engine. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Developer Tools exits.
Exit Timeline
Tech Stack
Founder
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