A bootstrapped WordPress theme business run by the founder plus one contractor, serving ~2,000 customers (including TED and Dropbox) on $20K-$40K monthly recurring revenue. WP Engine acquired it in 2018 for a mid six-figure sum.
This database tracks 190 Developer Tools exits, and the ones that disclosed a price sold at a median of $23,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 6.0 years. The deal closed through WP Engine. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Developer Tools exits.
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Open-source KVM-over-IP device that lets you remotely control any computer from a browser, no software installation on the target machine.
Security monitoring and bug tracking platform for apps built on Bubble.
Beautiful screenshot annotation tool for macOS, one-click cleanup and branding for product shots.