Display Widgets
WordPress plugin with roughly 200,000 active installs that controlled which widgets appeared on which pages. Creator Stephanie Wells of Strategy11 sold the free version in May 2017 to a new developer; the reported $15,000 price came from a third party the source itself could not confirm.
Financial Data
Exit Analysis
This database tracks 211 Developer Tools exits, and the ones that disclosed a price sold at a median of $25,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Developer Tools exits.
Exit Timeline
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