A curated marketplace for buying and selling email newsletters. It was acquired by The Wisdom Group, the second acquisition in the products history.
This database tracks 60 Marketplace exits, and the ones that disclosed a price sold at a median of $18,650. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Marketplace exits.