Australia/NZ lifecycle and retention marketing agency for DTC brands; sold on Flippa for $429,285 at a 1.6x profit multiple with $382K TTM revenue and $262K net profit.
E-commerce Email & SMS Marketing Agency changed hands at a 1.6× profit multiple, below the 2.5× median of the 102 deals in this database that disclosed both price and profit. Multiples below the median usually point to risk the buyer priced in: churn, dependence on a single channel or a business that still needed its founder.
The $429,285 sale price puts it in the top quarter of the 570 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 50 Agency exits, and the ones that disclosed a price sold at a median of $155,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 2.0 years. The deal closed through Flippa, one of 162 exits in this database that went the same route. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Agency exits.
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4MJ Social was a full-service healthcare-industry marketing agency offering web design, PPC and social media; founder Bobby Dimovski, who started it in 2014, sold it on Acquire.com when family health issues meant he could no longer run it.
A short-form video and social media agency founded by two recent graduates. The bootstrapped agency was acquired by media company Morning Brew.
Podcast booking agency founded in 2019 by Brigitte Lyons, matching clients with podcasts and prepping them for guest appearances; it generated six figures annually. Six months after winding down, the business was acquired by podcast agency Earfluence in January 2024.