O

Optic

AI/MLSaaS 2025

Competitive monitoring SaaS using AI to track competitor pricing, offerings and messaging in real-time. Built in 35 days and sold via Dutch auction on January-February 2025. Part of prolific founder Josh Pigford's 2024-2025 portfolio of side project exits.

Financial Data

Asking Price
Undisclosed
Sale Price
$24,381 USD
Monthly Revenue (MRR)
N/A
Annual Revenue (ARR)
N/A
Monthly Profit
N/A
Profit Multiple
N/A
Revenue Multiple
N/A

Exit Analysis

The $24,381 sale price puts it in the upper half of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 142 AI/ML exits, and the ones that disclosed a price sold at a median of $12,500. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

See how this compares across the market on our market stats page, or browse more AI/ML exits.

Exit Timeline

Founded
2025
Exit Date
February 2025
Platform
Dutch Auction

Tech Stack

Next.jsNode.js

Founder

J
Josh Pigford
Source
Indie Hackers