Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits, that public case study itself became a marketing asset. Founded Sept 2018; sold 2021
Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits, that public case study itself became a marketing asset. Founded Sept 2018; sold 2021 via Motion Invest as part of a package deal. 200K monthly sessions, 600+ articles at sale.
Own The Yard sold at a 40.0× profit multiple, above the 2.8× median across 52 documented exits in our database. Multiples above the median typically reflect lower buyer risk, strong retention, organic acquisition, or low owner involvement.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Content sites built on display ads sell at ~40x monthly earnings. Spencer documented every step on Niche Pursuits, that public case study itself became a marketing asset. Founded Sept 2018; sold 2021 via Motion Invest as part of a package deal. 200K monthly sessions, 600+ articles at sale.
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