P

Password Protected

Developer ToolsFree plugin 2022

Free WordPress plugin with 300,000+ active installs that locks an entire site or specific posts behind a single password. Solo developer Ben Huson, author of nearly 20 plugins, sold it to WPExperts in March 2022, which planned a commercial version.

Financial Data

Asking Price
Undisclosed
Sale Price
Undisclosed
Monthly Revenue (MRR)
N/A
Annual Revenue (ARR)
N/A
Monthly Profit
N/A
Profit Multiple
N/A
Revenue Multiple
N/A

Exit Analysis

This database tracks 211 Developer Tools exits, and the ones that disclosed a price sold at a median of $25,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

See how this compares across the market on our market stats page, or browse more Developer Tools exits.

Exit Timeline

Exit Date
March 2022
Platform
Direct

Tech Stack

WordPressPHP

Founder

B
Ben Huson
Source
Other