Salem Software
One-person company behind the best-selling Spanish-language Bible app, started by Trevor McKendrick in 2012 as a side project. Acquired in 2015 for 5x revenue after McKendrick negotiated the offer up from 3.5x.
Financial Data
Exit Analysis
Priced against revenue rather than profit, Salem Software sold at 5.0× annual revenue, above the 2.3× median across the 277 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
This database tracks 81 Mobile App exits, and the ones that disclosed a price sold at a median of $5,400. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 3.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Mobile App exits.
Exit Timeline
Founder
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