T

TACO (Targeted Advertising Cookie Opt-Out)

OtherFree add-on 2010

Firefox add-on built solo by researcher Christopher Soghoian that set opt-out cookies for dozens of ad networks so users could dodge behaviourally targeted advertising. Privacy startup Abine acquired it in June 2010.

Financial Data

Asking Price
Undisclosed
Sale Price
Undisclosed
Monthly Revenue (MRR)
N/A
Annual Revenue (ARR)
N/A
Monthly Profit
N/A
Profit Multiple
N/A
Revenue Multiple
N/A

Exit Analysis

This database tracks 80 Other exits, and the ones that disclosed a price sold at a median of $1,900. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

From founding to sale took 2.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.

See how this compares across the market on our market stats page, or browse more Other exits.

Exit Timeline

Founded
2008
Exit Date
June 2010
Platform
Direct

Tech Stack

JavaScript

Founder

C
Christopher Soghoian
Source
Other