Daily finance and markets newsletter delivered in a humorous, irreverent voice.
Daily business and finance newsletter built by a former Wall Street analyst. Acquired by Barstool Sports as part of their content expansion.
The Water Coolest changed hands at a 2.6× profit multiple, right around the 2.5× median of the 102 deals in this database that disclosed both price and profit. A multiple in the median range is what the market pays for a steady business with no red flags and no standout premium either.
The $250,000 sale price puts it in the top quarter of the 570 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 68 Newsletter exits, and the ones that disclosed a price sold at a median of $5,500. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 3.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Newsletter exits.
Distinct editorial voice creates defensibility. Barstool bought The Water Coolest specifically because no one else writes about finance with that tone.
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