A/B testing tool for YouTube thumbnails that helps creators find which image drives more clicks, built before YouTube shipped the feature natively.
Guillaume "Rox" Pacheco built ThumbnailTest after working briefly with the MrBeast team and seeing firsthand how critical thumbnail performance is for top creators. He grew the product to $20,000 MRR. In early 2024, he sold for a six-figure sum, just 4 months before YouTube launched its own native thumbnail testing feature. Rox was publicly conflicted about the sale but credited creator community credibility as the main moat.
This database tracks 333 SaaS exits, and the ones that disclosed a price sold at a median of $18,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 1.5 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more SaaS exits.
If you are building a tool that patches a missing platform feature, exit before that platform ships it themselves. Distribution and creator community credibility can be a stronger moat than the tech.
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Bootstrapped learning management system for corporate and online training, founded by Ian Fourie in South Africa. Grew to five employees and was acquired by PETE Learning in early 2025 via Acquire.com.
An integration platform that syncs WooCommerce stores with QuickBooks accounting software; founder Peter Leonard sold it to saas.group in 2022 after listing on Acquire.com.
Tailwind CSS-based blogging platform that turns Notion docs into a public blog.