WordPress plugin for white-labelling the wp-admin dashboard (branding, logos, menus) for agencies and their clients. Solo developer Morgan Hvidt sold it to Link Software LLC, a small serial acquirer of micro plugins; price undisclosed.
This database tracks 190 Developer Tools exits, and the ones that disclosed a price sold at a median of $23,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
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