W

White Label

Developer ToolsPremium plugin

WordPress plugin for white-labelling the wp-admin dashboard (branding, logos, menus) for agencies and their clients. Solo developer Morgan Hvidt sold it to Link Software LLC, a small serial acquirer of micro plugins; price undisclosed.

Financial Data

Asking Price
Undisclosed
Sale Price
Undisclosed
Monthly Revenue (MRR)
N/A
Annual Revenue (ARR)
N/A
Monthly Profit
N/A
Profit Multiple
N/A
Revenue Multiple
N/A

Exit Analysis

This database tracks 211 Developer Tools exits, and the ones that disclosed a price sold at a median of $25,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

See how this compares across the market on our market stats page, or browse more Developer Tools exits.

Exit Timeline

Platform
Direct

Tech Stack

WordPressPHP

Founder

M
Morgan Hvidt
Source
Other