W

WP-Optimize

Developer ToolsFree plugin (freemium after acquisition) 2016

A popular free WordPress plugin that cleaned and optimised the site database, removing trash, spam comments and expired transients and compacting MySQL tables. Acquired by UpdraftPlus.

Financial Data

Asking Price
Undisclosed
Sale Price
Undisclosed
Monthly Revenue (MRR)
N/A
Annual Revenue (ARR)
N/A
Monthly Profit
N/A
Profit Multiple
N/A
Revenue Multiple
N/A

Exit Analysis

This database tracks 211 Developer Tools exits, and the ones that disclosed a price sold at a median of $25,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

See how this compares across the market on our market stats page, or browse more Developer Tools exits.

Exit Timeline

Exit Date
December 2016
Platform
WordPress

Tech Stack

WordPressPHPMySQL

Founder

R
Ruhani Rabin
Source
Other