Appointment Reminder
SaaS that sent automated SMS, voice and email appointment reminders so small businesses like dentists, salons and clinics could cut no-shows. Patrick McKenzie ran it solo for six years on low six figures of annual sales and sold it through FE International in 2016, taking four offers within two days of listing.
Financial Data
Exit Analysis
This database tracks 362 SaaS exits, and the ones that disclosed a price sold at a median of $20,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 6.0 years. The deal closed through FE International, one of 7 exits in this database that went the same route. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more SaaS exits.
Exit Timeline
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