BikeRumor
Cycling technology blog founded in 2008 with 250K-500K monthly unique visitors; founders Tyler and Kristi Benedict sold it to AllGear Digital Media in December 2020 for low six figures plus an earn-out (~2.5x annual profit).
Financial Data
Exit Analysis
BikeRumor changed hands at a 2.5× profit multiple, right around the 2.5× median of the 105 deals in this database that disclosed both price and profit. A multiple in the median range is what the market pays for a steady business with no red flags and no standout premium either.
This database tracks 234 Content/Media exits, and the ones that disclosed a price sold at a median of $29,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 12.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
Founder
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