Daily newsletter for domain lovers. Sold on the Microns marketplace for $800 on $95 annual revenue.
The profit multiple was never published for this deal, but the numbers that were disclosed imply one: $800 paid against $95 of annual revenue works out to roughly 8.4× revenue. It is an approximation, not a negotiated figure, and it says nothing about margins, but it is the same arithmetic a buyer runs first.
The $800 sale price puts it in the bottom quarter of the 570 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 68 Newsletter exits, and the ones that disclosed a price sold at a median of $5,500. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Newsletter exits.