Chrome extension for increasing reach on Instagram. Sold on the Microns marketplace for $3,000 on $1,092 annual revenue.
Priced against revenue rather than profit, Chrome Extension for Instagram sold at 2.7× annual revenue, above the 2.3× median across the 249 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
The $3,000 sale price puts it in the bottom quarter of the 570 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 333 SaaS exits, and the ones that disclosed a price sold at a median of $18,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more SaaS exits.