First 100 Users
First 100 Users was a curated directory of 100+ marketing tactics and hundreds of tools to help founders get their startup's first users, built no-code on Softr and Airtable and a ProductHunt Product of the Day. Solo maker Olly Meakings sold it for $10,000 via a Twitter announcement and PayPal.
Financial Data
Exit Analysis
The $10,000 sale price puts it in the lower half of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 234 Content/Media exits, and the ones that disclosed a price sold at a median of $29,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 2.3 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
Tech Stack
Founder
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