System for freelancers to manage their work. Sold on the Microns marketplace for $500 on $100 annual revenue.
The profit multiple was never published for this deal, but the numbers that were disclosed imply one: $500 paid against $100 of annual revenue works out to roughly 5.0× revenue. It is an approximation, not a negotiated figure, and it says nothing about margins, but it is the same arithmetic a buyer runs first.
The $500 sale price puts it in the bottom quarter of the 570 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 215 Content/Media exits, and the ones that disclosed a price sold at a median of $25,100. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 1.0 years. The deal closed through Microns, one of 187 exits in this database that went the same route. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Content/Media exits.