GameWidget
GameWidget embedded a gamified escape-game widget on websites to boost conversions and hand out coupons; founder Marc Lou sold it for $4,300 at $80 MRR on Acquire.com in March 2023.
Financial Data
Exit Analysis
Priced against revenue rather than profit, GameWidget sold at 4.5× annual revenue, above the 2.3× median across the 277 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
The $4,300 sale price puts it in the lower half of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 362 SaaS exits, and the ones that disclosed a price sold at a median of $20,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more SaaS exits.
Exit Timeline
Founder
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