Niche health and fitness affiliate blog monetized via affiliate marketing and Mediavine display ads (~$3,226/month profit). Sold on Flippa in May 2024 for $75,000 in a fast seven-day sale.
Health & Fitness Niche Blog changed hands at a 1.9× profit multiple, below the 2.5× median of the 102 deals in this database that disclosed both price and profit. Multiples below the median usually point to risk the buyer priced in: churn, dependence on a single channel or a business that still needed its founder.
The $75,000 sale price puts it in the upper half of the 570 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 215 Content/Media exits, and the ones that disclosed a price sold at a median of $25,100. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
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