Home Fixtures Amazon Affiliate Review Site
A home-fixtures product-review site monetized via the Amazon Associates program, earning about $5,000/month. Founder Kevin Graham sold it through Empire Flippers for $145,000, netting $123,500 after commission in 2016.
Financial Data
Exit Analysis
Priced against revenue rather than profit, Home Fixtures Amazon Affiliate Review Site sold at 2.4× annual revenue, in line with the 2.3× median across the 277 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
The $145,000 sale price puts it in the upper half of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 234 Content/Media exits, and the ones that disclosed a price sold at a median of $29,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
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