LinkedIn analytics tool that helps creators and companies track and optimize content performance. Bootstrapped by Tim Schmidbauer in Germany, it was sold via Acquire.com to micro-PE firm XO Capital for a six-figure sum in March 2022.
This database tracks 333 SaaS exits, and the ones that disclosed a price sold at a median of $18,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 2.0 years. The deal closed through Acquire.com, one of 158 exits in this database that went the same route. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more SaaS exits.