Lively Table
Burnout is a valid reason to sell. Kaleigh built the blog over 7 years (founded 2015) to 200K monthly visitors; selling allowed her to focus on family. Sold 2022 via BlogsForSale.co to a private buyer
Burnout is a valid reason to sell. Kaleigh built the blog over 7 years (founded 2015) to 200K monthly visitors; selling allowed her to focus on family. Sold 2022 via BlogsForSale.co to a private buyer at ~35x monthly multiple. 'More than $200K' disclosed publicly.
Financial Data
Exit Analysis
Lively Table changed hands at a 35.0× profit multiple, above the 2.5× median of the 105 deals in this database that disclosed both price and profit. Multiples above the median usually reflect lower perceived risk for the buyer: steady retention, organic acquisition channels or an owner who was not the product.
The $210,000 sale price puts it in the top quarter of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 234 Content/Media exits, and the ones that disclosed a price sold at a median of $29,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Content/Media exits.
Exit Timeline
Tech Stack
Founder
Lessons Learned
Burnout is a valid reason to sell. Kaleigh built the blog over 7 years (founded 2015) to 200K monthly visitors; selling allowed her to focus on family. Sold 2022 via BlogsForSale.co to a private buyer at ~35x monthly multiple. 'More than $200K' disclosed publicly.
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