A subscription SaaS that helped Instagram users grow their following and engagement. Founder Kenny Schumacher sold the bootstrapped tool for 300,000 dollars via broker FE International.
PA Crunch changed hands at a 2.8× profit multiple, right around the 2.5× median of the 102 deals in this database that disclosed both price and profit. A multiple in the median range is what the market pays for a steady business with no red flags and no standout premium either.
The $300,000 sale price puts it in the top quarter of the 570 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 333 SaaS exits, and the ones that disclosed a price sold at a median of $18,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 2.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more SaaS exits.
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Bootstrapped learning management system for corporate and online training, founded by Ian Fourie in South Africa. Grew to five employees and was acquired by PETE Learning in early 2025 via Acquire.com.
An integration platform that syncs WooCommerce stores with QuickBooks accounting software; founder Peter Leonard sold it to saas.group in 2022 after listing on Acquire.com.
A/B testing tool for YouTube thumbnails that helps creators find which image drives more clicks, built before YouTube shipped the feature natively.