Postcode Shipping
Shopify app for customizing shipping rates by precise location, doing ~$200K ARR; acquired by Eyal Toledano's MicroAngel Fund for $425,000 plus 7% of future resale in August 2021.
Financial Data
Exit Analysis
Priced against revenue rather than profit, Postcode Shipping sold at 2.1× annual revenue, in line with the 2.3× median across the 277 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
The $425,000 sale price puts it in the top quarter of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 362 SaaS exits, and the ones that disclosed a price sold at a median of $20,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more SaaS exits.
Exit Timeline
Tech Stack
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