Website builder for Notion that converts Notion pages into fast, SEO-optimized public sites without any code.
Noah Bragg built Potion.so in public on Twitter during late 2020, launching on Product Hunt in January 2021 where it hit #1 Product of the Day. The tool lets anyone publish their Notion workspace as a full website with custom domains. After 2.5 years running the business solo (automating support to just 2 hours/week) Noah listed it on Acquire.com. 25 parties signed NDAs, 6 took calls, 3 made offers. Montreal-based developer Bruno Morency bought it in April 2023 for $300,000 (4x ARR multiple).
Potion.so sold at a 4.0× profit multiple, above the 2.8× median across 52 documented exits in our database. Multiples above the median typically reflect lower buyer risk, strong retention, organic acquisition, or low owner involvement.
From founding to sale took 2.4 years, with the deal closing via Acquire.com. Time to exit is a useful signal of how built-to-sell a business was, faster, cleaner processes usually mean better-documented operations and fewer diligence surprises.
See how this compares across the market on our market stats page, or browse more SaaS exits.
Automate everything before listing, buyers want a low-maintenance business. Good docs and a self-serve flow cut support to near-zero. Listing on Acquire.com generated 25 NDAs and 3 competing offers, creating real negotiating leverage.
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