Service that emailed Twitter users whenever someone unfollowed them; had 180K+ users when it was acquired by TwitterCounter for $11,111 in April 2011.
The $11,111 sale price puts it in the lower half of the 570 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 333 SaaS exits, and the ones that disclosed a price sold at a median of $18,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more SaaS exits.
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Bootstrapped learning management system for corporate and online training, founded by Ian Fourie in South Africa. Grew to five employees and was acquired by PETE Learning in early 2025 via Acquire.com.
An integration platform that syncs WooCommerce stores with QuickBooks accounting software; founder Peter Leonard sold it to saas.group in 2022 after listing on Acquire.com.
A/B testing tool for YouTube thumbnails that helps creators find which image drives more clicks, built before YouTube shipped the feature natively.