Social listening tool for organic Reddit marketing. Sold on the Microns marketplace for $5,000 on $200 annual revenue.
The profit multiple was never published for this deal, but the numbers that were disclosed imply one: $5,000 paid against $200 of annual revenue works out to roughly 25.0× revenue. It is an approximation, not a negotiated figure, and it says nothing about margins, but it is the same arithmetic a buyer runs first.
The $5,000 sale price puts it in the lower half of the 570 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 333 SaaS exits, and the ones that disclosed a price sold at a median of $18,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more SaaS exits.