SearchSEO
Niche SEO tooling (CTR boosting via bot traffic) commands strong multiples even as a solo, recent-grad founder. Founded 2020; sold 2022 for nearly $300K (2.3x revenue multiple on $129K ARR) to San Fra
Niche SEO tooling (CTR boosting via bot traffic) commands strong multiples even as a solo, recent-grad founder. Founded 2020; sold 2022 for nearly $300K (2.3x revenue multiple on $129K ARR) to San Francisco entrepreneurs Neel Yerneni and Tucker Haas. ~150 customers and 8K email subscribers at sale.
Financial Data
Exit Analysis
Priced against revenue rather than profit, SearchSEO sold at 2.3× annual revenue, in line with the 2.3× median across the 277 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.
The $290,000 sale price puts it in the top quarter of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 362 SaaS exits, and the ones that disclosed a price sold at a median of $20,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more SaaS exits.
Exit Timeline
Tech Stack
Founder
Lessons Learned
Niche SEO tooling (CTR boosting via bot traffic) commands strong multiples even as a solo, recent-grad founder. Founded 2020; sold 2022 for nearly $300K (2.3x revenue multiple on $129K ARR) to San Francisco entrepreneurs Neel Yerneni and Tucker Haas. ~150 customers and 8K email subscribers at sale.
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