Swimgen
Swimgen was a SaaS that auto-generated written swim-lesson feedback for swimming instructors based on each student strengths and weaknesses; founder Justin Vanderheide sold it for a six-figure sum on Acquire.com.
Financial Data
Exit Analysis
This database tracks 362 SaaS exits, and the ones that disclosed a price sold at a median of $20,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more SaaS exits.
Exit Timeline
Founder
What's your startup worth?
Estimate your sale price from the real multiples behind deals like this one, free, no sign-up.
Similar Exits
Pluto LMS
Bootstrapped learning management system for corporate and online training, founded by Ian Fourie in South Africa. Grew to five employees and was acquired by PETE Learning in early 2025 via Acquire.com.
ThumbnailTest
A/B testing tool for YouTube thumbnails that helps creators find which image drives more clicks, built before YouTube shipped the feature natively.
MyWorks
An integration platform that syncs WooCommerce stores with QuickBooks accounting software; founder Peter Leonard sold it to saas.group in 2022 after listing on Acquire.com.