The Tilt was a twice-weekly newsletter for content entrepreneurs with over 25,000 subscribers, paired with the Creator Economy Expo event; both, founded by Joe Pulizzi, were acquired by publishing platform Lulu in August 2023 for a six-figure cash sum plus an earn-out.
This database tracks 68 Newsletter exits, and the ones that disclosed a price sold at a median of $5,500. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 2.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Newsletter exits.