App store optimization (ASO) platform helping developers market iOS and Android apps, launched in 2017 out of Barcelona marketing firm PICKASO by Daniel Peris and Miriam Peláez. Acquired by App Radar in February 2021 for six figures.
This database tracks 333 SaaS exits, and the ones that disclosed a price sold at a median of $18,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 4.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more SaaS exits.