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Newsletter-based investment research product. Built by Renotte while working full-time at Finder, then acquired by Finder itself just 7 months after launch.
Ticker Nerd changed hands at a 1.1× profit multiple, below the 2.5× median of the 102 deals in this database that disclosed both price and profit. Multiples below the median usually point to risk the buyer priced in: churn, dependence on a single channel or a business that still needed its founder.
The $80,000 sale price puts it in the upper half of the 570 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 68 Newsletter exits, and the ones that disclosed a price sold at a median of $5,500. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 7 months. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more Newsletter exits.
Working at a strategic acquirer while building can shortcut the entire M&A process. Reno did exactly this, Finder's co-founder saw his tweet and made an offer.
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A digital nomad newsletter that grew from 5,000 to 250,000 subscribers under Gabby Rosen, who then flipped it on Acquire.com for 18x her initial investment via a bidding war.
Daily finance and markets newsletter delivered in a humorous, irreverent voice.
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