T

TinyLetter

NewsletterFree tool 2011

Deliberately minimal email newsletter tool for individuals rather than commercial marketers, self-funded by Philip Kaplan and hosting roughly 30,000 newsletters sending about a million emails a month. MailChimp bought it in August 2011, nine months after launch, for undisclosed terms.

Financial Data

Asking Price
Undisclosed
Sale Price
Undisclosed
Monthly Revenue (MRR)
N/A
Annual Revenue (ARR)
N/A
Monthly Profit
N/A
Profit Multiple
N/A
Revenue Multiple
N/A

Exit Analysis

This database tracks 78 Newsletter exits, and the ones that disclosed a price sold at a median of $5,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

From founding to sale took 9 months. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.

See how this compares across the market on our market stats page, or browse more Newsletter exits.

Exit Timeline

Founded
2010
Time to Exit
9 months
Exit Date
August 2011
Platform
Direct

Founder

P
Philip Kaplan
Source
Other