Tolta was a platform for analysing and sharing social and sales data, connecting to creator platforms like YouTube, Twitter, Ghost and Gumroad with counter analytics and embeddable live counters. Founder Dan Rowden sold the pre-revenue product (two customers) to product studio Ampersand in May 2021.
This database tracks 333 SaaS exits, and the ones that disclosed a price sold at a median of $18,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more SaaS exits.