Useful Products Newsletter

The profit multiple was never published for this deal, but the numbers that were disclosed imply one: $1,500 paid against $58 of annual revenue works out to roughly 25.9× revenue. It is an approximation, not a negotiated figure, and it says nothing about margins, but it is the same arithmetic a buyer runs first.

The $1,500 sale price puts it in the bottom quarter of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 78 Newsletter exits, and the ones that disclosed a price sold at a median of $5,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.