A WordPress blogging-tips and internet-marketing blog, unmonetized at the time of sale. It changed hands in a private off-Flippa deal in late 2012, with the buyer negotiating the price down to 37% of the asking price.
This database tracks 215 Content/Media exits, and the ones that disclosed a price sold at a median of $25,100. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more Content/Media exits.