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XmartClock

SaaSSaaS 2021

Bootstrapped time-tracking app built solo by Fernando Rivero. Had ~4,000 daily active users and 200 paying customers (about $7K MRR) when sold to payroll firm KarbonPay in June 2021 for more than $250,000.

Financial Data

Asking Price
Undisclosed
Sale Price
$250,000 USD
Monthly Revenue (MRR)
$7.0K/mo
Annual Revenue (ARR)
$84,000/yr
Monthly Profit
N/A
Profit Multiple
N/A
Revenue Multiple
3.0×

Exit Analysis

Priced against revenue rather than profit, XmartClock sold at 3.0× annual revenue, above the 2.3× median across the 277 deals with a disclosed revenue multiple. Revenue multiples run higher than profit multiples because they ignore the cost of running the business, so they are only comparable between businesses with similar margins.

The $250,000 sale price puts it in the top quarter of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.

This database tracks 362 SaaS exits, and the ones that disclosed a price sold at a median of $20,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.

From founding to sale took 4.4 years. The deal closed through Acquire.com, one of 169 exits in this database that went the same route. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.

See how this compares across the market on our market stats page, or browse more SaaS exits.

Exit Timeline

Founded
2017
Time to Exit
4.4 years
Exit Date
June 2021
Platform
Acquire.com

Founder

F
Fernando Rivero
Source
Other