Seven secondary WooCommerce and WordPress plugins (Variation Prices, Express Shop Page, Shipping Calculator, Product Sample, Discontinued Products, Custom Add to Cart Button, Better Recent Comments) that bootstrapped plugin shop Barn2 divested to Kestrel in 2024.
This database tracks 109 E-commerce exits, and the ones that disclosed a price sold at a median of $141,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more E-commerce exits.