Amazon FBA brand selling electrolyte supplements for carnivore and low-carb dieters; sold on Flippa in Jan 2026 for $840,000 at a 2.44x profit multiple.
The $840,000 sale price puts it in the top quarter of the 570 deals with a disclosed price here, where the median is $20,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 109 E-commerce exits, and the ones that disclosed a price sold at a median of $141,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 2.0 years. The deal closed through Flippa, one of 162 exits in this database that went the same route. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more E-commerce exits.
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