Dottie for Running
Running apparel brand selling character-inspired tutus and skirts for Run Disney races and the running community. Founder Samantha Hamilton bootstrapped it from a $5,000 start in 2015 and sold it via Flippa for $120,000, with paperwork signed and assets transferred on April 23.
Financial Data
Exit Analysis
The $120,000 sale price puts it in the upper half of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 117 E-commerce exits, and the ones that disclosed a price sold at a median of $125,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 10.0 years. The deal closed through Flippa, one of 187 exits in this database that went the same route. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more E-commerce exits.
Exit Timeline
Founder
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