A direct-to-consumer brand of affordable folding sunglasses started by Shea Beck in 2016; ~21,000 pairs sold and $1M gross in its last two years, acquired by an Amazon aggregator for six figures.
This database tracks 109 E-commerce exits, and the ones that disclosed a price sold at a median of $141,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
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