Necklow
Bootstrapped e-commerce brand selling ergonomic neck pillows, scaled through social ads. Sold to OpenStore in May 2022 for $380,000 cash plus $30,000 for remaining inventory.
Financial Data
Exit Analysis
The $380,000 sale price puts it in the top quarter of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 117 E-commerce exits, and the ones that disclosed a price sold at a median of $125,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more E-commerce exits.
Exit Timeline
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