PitchingMachinesNow.com
PitchingMachinesNow.com was a dropship e-commerce store selling pitching machines and baseball training equipment, doing roughly $70K in monthly revenue at about $8,400 monthly profit. Founder Dave Hermansen sold it on Flippa for its Buy It Now price of $149,000 in 2012.
Financial Data
Exit Analysis
PitchingMachinesNow.com changed hands at a 1.5× profit multiple, below the 2.5× median of the 105 deals in this database that disclosed both price and profit. Multiples below the median usually point to risk the buyer priced in: churn, dependence on a single channel or a business that still needed its founder.
The $149,000 sale price puts it in the upper half of the 623 deals with a disclosed price here, where the median is $21,000. Most indie acquisitions cluster well under the headline numbers founders read about, which is exactly why a real distribution is more useful than an average.
This database tracks 117 E-commerce exits, and the ones that disclosed a price sold at a median of $125,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
See how this compares across the market on our market stats page, or browse more E-commerce exits.
Exit Timeline
Founder
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