A product for selling digital goods online ("upload it and sell"), built after the founder struggled to sell videos; sold and recorded on his public timeline.
This database tracks 109 E-commerce exits, and the ones that disclosed a price sold at a median of $141,000. Category matters more than founders expect: buyers apply different discount rates to a content business, a mobile app and a B2B tool even at identical revenue.
From founding to sale took 2.0 years. Time to exit is a decent proxy for how built-to-sell a business was: shorter, cleaner processes usually mean documented operations and fewer surprises in due diligence.
See how this compares across the market on our market stats page, or browse more E-commerce exits.